The Power of Persuasion

The Power of Persuasion

 

After a month away in Canada we came home to a pile of mail. Among the pieces was a "Labor Law Compliance Notice". It says in the letterhead, "Texas State Compliance" with an address on Congress in Austin. It has a document fee amount of $84.00 and a respond by Aug. 27, 2015 highlighted box. 

In fine print under the Labor Law Compliance Notice it states "Failure to comply with posting regulations can lead to fines up to $17,000."

The topic is around putting up posters regarding harassment, etc. for employees. I have no employees.

After talking to many people in the actual State of Texas department we uncover that this is a company in Florida who may or may not send you said posters when you send your money but is DEFINITELY not legally representing the State of Texas.

This week I watched a fascinating TEDx talk by Sebastian Deterding on persuasion. He says "We cannot not persuade". I love that. Every day we make hundreds of choices in how we want other people to experience us.

http://www.ted.com/talks/sebastian_deterding_what_your_designs_say_about_you

It is very popular today to talk about authenticity. When we truly find it, it's not always pretty. The satirist in me would love to do an honest, transparent version of this document I received. "We sell workplace posters at an extremely over-inflated price and pretend to represent State Departments. Our scare tactics are intended to make you send money out of fear of severe consequences."

As a business owner marketing is an essential part of what makes my business successful or not. We have all been so inundated with manipulative, deceitful marketing that suspicion is now a normal response to so much marketing. 

Brene Brown has one of the most watched TED talks. It is on the power of vulnerability. Authentic marketing can sometimes feel vulnerable. We want to appear bigger, smarter, more successful, more impressive than we currently are.  http://www.ted.com/talks/brene_brown_on_vulnerability

So, my challenge to me today, join me if you like, is to be as authentic and real as possible today, as I go to a networking event, as I go to the bank regarding financing for our future event center, as I coach, as I live with my family.

What opportunities do you have today to show up more authentically?


5 comments (Add your own)

1. wrote:
Hello, I wish for to subscribe for this website to obtain most
recent updates, so where can i do it please help out.

Thu, May 2, 2019 @ 11:21 PM

2. wrote:
Howdy! This is my 1st comment here so I just wanted to give a quick shout
out and say I genuinely enjoy reading through your posts.
Can you recommend any other blogs/websites/forums
that cover the same subjects? Many thanks!

Fri, May 3, 2019 @ 5:45 PM

3. wrote:
Its like you learn my thoughts! You appear to grasp so much about this, such as you wrote the e book in it or something.
I believe that you just can do with some % to force the message
house a little bit, however other than that, that is excellent blog.
A fantastic read. I will definitely be back.

Sun, May 12, 2019 @ 4:09 PM

4. wrote:
When I originally commented I clicked the "Notify me when new comments are added" checkbox and now each time a comment is added I get three e-mails with
the same comment. Is there any way you can remove me from that
service? Cheers!

Mon, June 3, 2019 @ 9:58 PM

5. wrote:
Appreciate this post. Let me try it out.

Wed, June 12, 2019 @ 12:47 PM

Add a New Comment


code
 

Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.

Events Calendar